The most comprehensive resource for building staff capacity around equitable practice; effectively, powerfully, and practically.
The Ruthless Equity Accelerator
A 9-Week Interactive Video Book Study
The Ruthless Equity Accelerator is the only implementation
program of its kind that not only teaches you what equity
is (and isn’t), but awakens you to both the mindset and
practices that will make your equity work meaningful.
Before I Tell You About This
Game-Changing Resource, Let’s
Talk About Who This Is Really For…
You’re a school principal who wants to to make equity meaningful but not sure how to make that happen. A leader who’s tired of symbolic and cosmetic gestures of equity that are only rooted in race and culture when your instincts tell you that equitable practice serves ALL students. You’re a leader hungry to build capacity around equitable practice that “improves learning for Timmy tomorrow.”
Does this sound like you?
Do you wake up dreading the thought that your teachers and leaders have no idea how to ensure equity for every student?
Do you stress at the thought that some of your teachers don’t believe that all kids can learn at high levels?
Do you secretly find yourself deeply frustrated and worn down by the excuses offered as to why kids aren’t learning?
Does the fact that all your teacher teams aren’t on the same page about equity secretly chip away at your confidence as a leader?
Deep down, are you somewhat unsure of what it takes to embed equity schoolwide, and ensure equity for each and every one of your students?
Do issues like equity, racism, and social justice feel like a powder keg set to explode and completely fracture your school?
Do you lie awake at night feeling like you’ve fallen short of empowering your staff to deliver on the promise of equity, excellence, and achievement, for ALL students, regardless of background? If so, you’re in the right place and I’m going to tell you exactly how The Ruthless Equity Accelerator is going to give you the tools, inspiration, and support on your journey to build capacity around equitable practice.
By the end of this program you will:
What Educators Are Saying...
Tap each module for additional details
You’re going to learn why belonging, a crucial and missing link in equity work, has to be a part of your Ruthless Equity journey. You’ll not only explore belonging as a part of your school’s culture. You’ll also explore it as a part of your personal history.
You’ll learn why well-intentioned diversity efforts fall short of the mark, and how a culture of belonging delivers what diversity efforts cannot.Learn how to embed a sense of belonging at your school, at no cost and no additional staffing. And the coolest part is that the protocol can be implemented the following morning baby! Are you already encouraged by how practical this sounds? You’re moving from talk to action in module 1 baby!
Your Grumpy Uncle makes his first appearance as you come face to face with what equity work is on many campuses; gestures rooted in rhetoric, symbols, gestures, and optics.
You’ll learn how to identify examples of Selequity (selective equity) and Cosmequity (cosmetic equity) and determine if they exist on your campus.In this module, you’ll pull equity down from the clouds and lay it on your doorstep. We’re going to move equity work from global to local so you can help “Timmy” tomorrow.
You’re going to meet Complacency, the enemy of equity, in a few of its many forms. If you’re imagining many of the obvious negative ways Complacency shows itself, that’s a good start. But what you’ll learn is the subtlety of Complacency; the seductive nature of Complacency, and how it shows up in our existing policies and practices.You’ll also learn why you must be ruthless in your mission to ensure equity, excellence, and achievement for all students, regardless of background. You’ll finish this module with a new perspective on the word ruthless.
You cannot achieve what you cannot define. Ask 45 people to define equity and you’ll get 55 different definitions. In this module, you’ll knock the ambiguity out of equity by defining it and making it accessible, practical, and actionable.Accelerate your equity journey by identifying factors that impede equity and factors that advance equity, and why you must be ruthless with both!
Who doesn’t want change for the better? Disrupting the status-quo sounds good, rolls off the tongue and looks enticing from a distance. But in reality, most prefer not to stand out or work in ways that are counter to the majority.This module prepares you for what to expect from yourself and what to be aware of in others when you work for change. Disrupting the status-quo takes courage, and you’ll be more empowered once you understand the price of admission.
Ability groups are one of the most persistent inequitable practices in schools today. In this module, you’ll learn why the practice is inequitable and a viable alternative that advances equity for all students.
Grouping students by “ability” is one of the most pronounced fixed-mindset practices in existence. Ability groups and every other tracking policy and practice must be dismantled and eradicated.
Strengthen your practice when you Start With The CROWN, not with the kid. In this module, you’ll learn what equity looks like in practice, how it removes judgment, and the factors required to achieve equity for all students.When you start with the crown and not the kid, you’re focused on moving students to grade-level or better mastery, and not socioeconomics, race, culture, language, or the fact that you taught her brother, Melvin two years prior.
No status-quo, mission-driven, learning-for-all pursuit is immune to challenges, frustrations, and false starts. In this module, I meet you at the door with a box of what you should expect and how to respond to potential problems of all kinds. Ruthless Equity is a gamechanger, but it isn’t a magic bullet. You learn how to navigate the learning curve that comes with disrupting the status quo. This way, you’ll pierce the barriers that thwart your equity efforts, and position yourself for Ruthless Equity breakthroughs.
Your ruthless equity lens has provided you with the opportunity to examine your existing classroom, team, and school culture. In this module, you’ll learn a new definition of the word, decide. This definition will aid you in deciding what you will start doing, stop doing, and continue doing in the service of ensuring equity. What will you dismantle and disrupt in the service of learning excellence for each one of your students? This is where the rubber meets the road, baby.
Bring Ruthless Equity to Your School/District
The 9-Week Ruthless Equity Accelerator (50 Licenses) ($4,850 value)
By: Ken Williams
In this powerful, unvarnished, status-quo-disrupting examination of the internal obstacles to providing genuine equal opportunities for every student, bestselling author Ken Williams shows readers how to identify and defeat the enemy of equity by unlocking these barriers through mindset and practice.
RUTHLESS EQUITY is a provocative, empowering coach and guide guaranteed to galvanize every educator who dreams of being an impactful equity warrior able to deliver on the promise of ensuring learning, excellence and achievement for ALL students, regardless of background.
CAN YOU IMAGINE BEING EMPOWERED TO:
- work with super-charged confidence because you have clarity about how to ensure equity for EVERY student?
- identify the difference between cosmetic gestures of equity and powerful equitable practices that are practical and impactful?
- leverage equitable practices that will make student achievement both measurable and predictable?
- lean into the collective genius of your colleagues because you understand that the answers are in the room?
Can you imagine never again wondering if you make a difference,
because you now understand you are the difference?
IF YOU ANSWERED “YES” TO ANY OF THESE QUESTIONS, THEN YOU NEED…
In this powerful, unvarnished, status-quo-disrupting examination of the internal obstacles to providing genuine equal opportunities for every student, bestselling author Ken Williams shows readers how to identify and defeat the enemy of equity by unlocking these barriers through mindset and practice.RUTHLESS EQUITY is a provocative, empowering coach and guide guaranteed to galvanize every educator who dreams of being an equity warrior able to deliver on the promise of ensuring learning, excellence and achievement for ALL students, regardless of background.
About the author
Author // Ruthless Equity
Ken Williams is a husband, father, nationally-recognized trainer, speaker, coach and consultant in leadership and school culture. A practitioner for nearly three decades, Ken led the improvement efforts at two schools by leveraging the Professional Learning Communities at Work process. Through his company, Unfold The Soul, Ken is skilled in joining the why of the work to the how of the work. He is known for his powerful and engaging combinations of “heart, humor, and hammer.” While his style is inspirational and motivational, he’s also known as a status-quo disruptor, warm demander, and an unapologetic identifier of elephants in the room, with his lens firmly fixed on maximizing the collective strengths of educators in the service of high levels of learning for every student.
When not working or writing, Ken is often out and about “running errands for no reason” in one of two vintage cars, a 1975 Oldsmobile Delta 88 Royale convertible or a 1972 Buick Riviera. He’s an avid bowler, a lover of classic film, and old-school R&B music. The more of those he can do in a day, the better. He also derives joy from creating memories with family and close friends. Though he hails from New York City, Ken currently lives in Atlanta, GA, with his wife, Nicole, son, Adam, daughter, Mia, and their dog, Murphy. To learn more about Ken’s work, follow Ken on Twitter at @unfoldthesoul or visit Unfold The Soul online at www.unfoldthesoul.com.
For more info, to interview Ken, request a review copy or invite him to speak, please add your contact info here:
Here's what others are saying about ruthless equity
DOUGLAS REEVES | AUTHOR OF ACHIEVING EQUITY AND EXCELLENCE
Readers who know that our children and schools deserve real equity will find wisdom on every page.
In this important book, Ken Williams challenges us to compare rhetoric with reality. We cannot claim to embrace the values of social justice and anti-racism while clinging to curriculum, assessment, teaching and leadership practices that perpetuate inequities. With courage and clarity, Williams offers a path out of the dangers of radioactive rhetoric. Readers who know that our children and schools deserve real equity will find wisdom on every page.
DR. ROSA PEREZ-ISIAH | DISRUPTOR, AUTHOR, CONSULTANT, ED LEADER FOR SOCIAL JUSTICE
An excellent tool for every educator!
Learning about inequity, systemic racism, and culturally responsive teaching is important work, but knowledge is power only when applied. Ken Williams captures the necessary work that follows the learning. An excellent tool for every educator!
BARUTI KAFELE | EDUCATOR, RETIRED PRINCIPAL, AUTHOR
A courageous effort to raise awareness of what classroom equity is and what it is not.
Ken Williams couldn’t have given this book a better title! A courageous effort to raise awareness of what classroom equity is and what it is not. Williams pulls the gloves off on this one and pulls no punches in breaking down what he’s coined, Ruthless Equity.
ANGELA MAIERS | FOUNDER & CEO, CHOOSE TO MATTER
Ruthless Equity is amazing and insightful.
Ruthless Equity is amazing and insightful. The examples, real-life experiences, and activities Williams provides create the perfect starting point for you to be the best educator you can by doing what we are meant to do. An absolute joy for any educator to read.
JOHN D. EWALD, ED.D.| FORMER SUPERINTENDENT, PRINCIPAL, TEACHER
Ruthless Equity is a must read.
During these challenging times, educators are looking for resources, leaders are looking for guidance, and our students need us to be there for them, now more than ever. The wait is over! With powerful knowledge, impactful guidance, and purposeful next steps, Ken Williams once again delivers, for all of us — students, teachers, principals, superintendents, parents, and community members. Ruthless Equity is a must read.
Georgina Rivera| K-8 School Administrator, NCSM 2nd Vice President
Ken Williams reminds us equity begins with examining both ourselves and
our school practices. He takes his 30 years of experience and reminds us what
it truly takes to achieve equity and learning excellence in our classrooms. He
carefully lays out the necessary mindset and action steps to ensure learning for
each and every learner…that is Ruthless Equity.
Dr. Tom Many and Susan Sparks | Authors and Educational Consultants, Ken
Williams Fan Club, Charter Members
Ken Williams engages the reader in an authentic opportunity to reflect on the
incredibly important topic of equity. In Ruthless Equity, Ken strips away the
confusion and chaos of our current conversation with compelling and concrete
actions that any educator can take in their district, at their school, and on their
teams. We recommend that every educator take the time to read this
Naomi Austin | EdS, Secondary Principal
I have always been committed to the success of all students, especially those
seen as the most challenged, disabled, dysfunctional, or undesirable. The kids
that are thought of as THOSE kids have always been MY kids. And yet you still
challenge me to examine the unnoticed bias in my practices and produce
evidence of my beliefs. Because of your guidance, I have the tools to foster a
ruthless commitment in myself and my staff. Because of your unapologetic
approach, all kids win.
Luis F Cruz, PhD | Education Consultant and Best-selling Author
Written with passion, integrity and the same sense of urgency he calls for
throughout the pages of this book, Ken eloquently reminds educators that
while ‘philosophizing’ about the origins of oppression is an important
conversation, the actions we as educators must embrace to forcefully confront
the devastating effect of inequities in our schools and classrooms is paramount.
If you are interested in discovering how educators must ensure high levels of
learning for all students regardless of zip code, color of skin or immigration
status, Ruthless Equity will not disappoint.
Kandace Friend| CLASSROOM TEACHER
Author Ken Williams raises critical questions that have long concerned
those of us in the field of education: social injustice and equality issues.
Let's get uncomfortable and discuss the systematic inequitable practices on a
local level: the district, the school and the classroom.
Keri Hughes | Classroom Teacher
Students who have academic and life struggles carry around an imaginary
bag of educational failures. If I choose to focus on helping them unpack that
bag and gain those skills rather than continuing to add more to that bag, I will
have the opportunity to witness a celebration of victory. Thank you, Grumpy
Dr. William C. Greene, Jr.
Ken Williams' work has always been relevant and timely, but this impactful
critical analysis comes at a pivotal time in our nation’ history. Introducing his
readers to a new lexicon in a way only he can, proves to be both powerful and
purposeful. Our children deserve better, and this book reaches out to every person that
has sought to change the world by asking the reader to start at the ‘granular level’
before going global.